Motorized Rotatable Treadmill and System for Creating the Illusion of Movement

The Shape of an Idea

From the outside looking in, it might have appeared sudden. But the idea that would become InfiniSet wasn't a flash of inspiration. It was the culmination of years of deep technical exploration, personal reinvention, and relentless creative experimentation.

Matt Guertin had long been the kind of person who could take on anything and make it work — whether that meant fixing broken lighting rigs, building immersive LED installations from scratch, or turning a sketchy napkin concept into a fully functional interactive experience. He thrived in pressure, delivered in chaos, and treated every job like it was his own project — because in many ways, it always was. The fingerprints of his ingenuity had quietly made their way into projects all across the world, but this was different. This wasn't someone else's vision he was helping realize. This time, the idea was entirely his.

In early February 2021, that idea landed with a kind of force he couldn't ignore. In an instant, everything in his life — his attention, his energy, his time, his resources — pivoted entirely. This was it. This was the invention everyone had always told him he'd come up with eventually. And for the first time, there was no ambiguity about it.

The sheer scale of what it could become was undeniable. Revolutionary. Disruptive. The kind of idea that felt so obvious in hindsight that it was almost hard to believe no one had done it already. And most importantly: Guertin didn't just have the idea. He had the skill to build it himself.

There was no hesitation. He filed a provisional patent on March 19, 2021 — his first ever. He created a name that came to him just as quickly: InfiniSet. It was perfect. He trademarked it immediately.

This was more than a product. It was the sum of everything that had come before — years of unique experience across lighting, interactive design, live production, custom software, fabrication, virtual environments, and intuitive spatial engineering — all coalescing into a singular idea. The prototype wasn't just proof-of-concept. It was a statement: Guertin had arrived. And he was building the future.

The Mechanical Breakthrough

At the heart of InfiniSet is a deceptively simple mechanical concept that solves a problem the entire virtual production industry has struggled with: how do you create the illusion of a person walking through an infinite environment, while keeping them physically stationary on a stage?

The answer is a motorized treadmill mounted on a rotatable turntable. The treadmill belt moves forward, giving the person the sensation and visual appearance of walking. The turntable beneath it rotates, changing the direction of travel. And a virtual camera, synchronized in real time, rotates inversely — creating the illusion that the camera is orbiting around a person who is walking through an infinite world.

The Pancake Slip Ring

The key mechanical component that makes the entire system possible is a pancake slip ring — a flat, rotating electrical connector that allows continuous 360-degree rotation while maintaining power and data connections between the treadmill (which rotates) and the stationary base (which doesn't). Without it, cables would twist and break after a single revolution. The pancake slip ring enables unlimited, uninterrupted rotation — the foundation that makes everything else possible.

This isn't theoretical. Guertin sourced the components, designed the mounting system, and integrated the slip ring into a custom aluminum turntable that he fabricated by hand. The slip ring carries not only power for the treadmill motor, but data connections for sensors, tracking systems, and the real-time controller that synchronizes the entire assembly with the virtual camera.

What the Patent Actually Covers

US 11,577,177 B2 isn't a narrow patent covering a single mechanism. It's a comprehensive system patent with 6 granted claims that cover the full scope of a rotating treadmill virtual production platform — from the physical hardware to the software control system to the multi-sensory user feedback loop.

Seven Industries. One Platform.

The InfiniSet system isn't limited to film production. The patent covers applications across every industry where a person needs to move through a virtual space while remaining physically stationary — and the market projections are staggering.

Industry	Market (2030)	20-Year Revenue
Film / TV Production	$150B (virtual production)	$60B
Gaming / Esports	$500B (VR/AR gaming)	$125B
Fitness / Wellness	$300B (smart fitness)	$45B
Military / Healthcare	$200B (simulation training)	$40B
Education / Tourism	$100B (virtual learning)	$10B
Licensing / Royalties	N/A	$70B
Software / Subscriptions	$200B (AI/content tools)	$40B
Total Addressable Market	$1.45 Trillion	$390B

Independent financial analysis estimates the 20-year net present value of the InfiniSet patent portfolio between $28 billion and $131 billion at a 10% discount rate, depending on market penetration assumptions. The full valuation methodology is documented in the MCRO Financial Valuation Report.

2021 – 2023: Design, Fabrication, and Integration

The three collections below document the physical construction of the InfiniSet prototype through timestamped photographs and video. From CAD design to steel fabrication to multi-camera Unreal Engine integration — every stage documented, every component sourced and assembled by hand.

The prototype was operational by mid-2023. It featured a custom Touchdesigner control system, seven 1080p cameras recording at 60fps plus one 4K camera, ~70GB/minute storage using NVMe drives and HAP codec, move.ai skeletal data for avatar rigging, and full Unreal Engine 5 integration.

45 Events. 8 Jurisdictions. 39 Months. Verify Everything.

The table below documents every patent, trademark, PCT filing, corporate formation, and business registration associated with Matthew David Guertin and InfiniSet, Inc. — spanning March 2021 through June 2024. Every identifier is publicly verifiable through the linked registry. This is not a summary. It is the complete record.

The density of activity is notable: in the six-month period from September 2022 through February 2023 alone, Guertin executed patent publication, trademark publication for opposition, Delaware corporation formation, Minnesota foreign qualification, a new trademark application (design + wording), patent assignment to InfiniSet, Inc., patent grant, continuation application filing, and a third-party prior art challenge against Netflix — all while his PCT application was progressing through international publication.